After seeing a significant uplift in sales of items featuring our 360 spin imaging technology, online sports retailer Wiggle decided to roll the technique out across its entire range of cycling, swimming and running products.

Wiggle conducted A/B tests over three months using 360 spin on different product ranges. These were measured against categories with static zoom and alternative image options only. 

Interactive imagery enables consumers to purchase with more confidence, and this was reflected in their results.

Wiggle has tens of thousands of product lines and originally used 360 spin imaging across bikes, running and cycling shoes and wheels. It’s now used on its most popular lines, including running and cycling clothing, cycling helmets, sunglasses and bike components.

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