Bombarded by images 24/7, whether from websites or social media channels, shoppers have become accustomed to a world where rich media is the new language.

As such, online retailers need to ensure their product images give as much valuable, in-depth information as possible to hold potential customers’ interest and encourage them through to purchase. This is all the more true for fashion retailers whose customers will want to scrutinise garments in detail.

BODA SKINS, the modern, Manchester-based luxury leather jacket specialist partnered with SpinMe Imaging House to create a series of 360 degree jacket animations, which allow online customers to ‘pick up’ and view items as they would in a store.

The animations were posted across the retailer’s website and social media channels and BODA SKINS has seen a sharp increase in interactions - the views that BODA SKINS received from SpinMe Imaging House producing their animation videos double from other posts on Facebook and Instagram.

BODA SKINS joins other major fashion retailers such as Vente-Privee, Selfridges and Schuh, which have all reported significant benefits from using SpinMe’s 360 imaging technology. These include improved user experience, an increase in conversions, fewer returns and enhanced customer confidence